i recently visited yoki shop *thanks to devon for the tip!* in newport beach – as described on their site “yoki shop is a place where shopping is not the only objective. it is a shop where just looking and being inspired is encouraged.” and inspired was exactly how i felt. the products behind yoki shop are pretty unique, designer, jeff ‘yoki’ yokoyama and his team (just the three of them!) make every product you see in-house by hand all from re-purposed fabric like jerseys and beach towels. i was quite impressed with the quality of everything – how well can a hoodie be made up of an old beach towel and sweatshirt? pretty darn amazing! check out their website to check out all the goods or if your local, definitely check out their shop!
YOKI SHOP
2429 West Coast Hwy, Suite 102
Newport Beach, CA 92663
PHOTOS BY JENNIFER CHONG . PHOTO OF HOODIE SWEATSHIRT BREAKDOWN FROM YOKI SHOP